What's a Funnel?

Created by Caroline Sharpe, Modified on Tue, 16 Apr 2024 at 06:56 PM by Caroline Sharpe


What exactly is a funnel and why do I want one?

This is a question we get a lot and here's a quick answer for you: 

a funnel is a series of webpages designed to encourage interaction between visitors and your brand.


This can take form a few ways; you can sell a product, gather leads to add to your email list, you can let people sign up for your webinar, or drive engagement with live events. There are funnels for everything.


If I am selling a book, my funnel might look like this:

1. Lead Page, for people to learn about my ecosystem and sign up for more information about my products.

2. Sales Page, to give visitors information about my book specifically, and how it will benefit them

3. Thank You Page, to tell people how to access the book I'm selling, and to say thanks for joining my community!


We've tested thousands of funnels, and we used that information to build our best-converting pages ever. Learn more about funnels in the video below.


How to Build a Funnel with Pavle:



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